Guiding Principles

Build trust and credibility
Do what you say and say what you do
Respect for the individual
Treat each other with dignity and integrity
Create a culture of open and honest communications Everyone should feel comfortable to speak his or her mind
Set the tone at the top
Management leads by example
Uphold the law
Put the law of the land on a pedestal
Avoid conflict of interest
Carefully and consciously manage various stakeholder interests
Set metrics and report results accurately
Strike a balance between the short and long term
Promote substance over form
Focus on what is important and not on what is convenient
Be loyal
To your families, your company, yourselves
Do the right thing
Because it's the right thing to do





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